Greenwash in the News

Selected articles and blogs on Greenwashing

December 7, 2008, San Francisco Chronicle
Wine greenwash: Does being green make better wine, or just better bragging rights?
By Andy Peay

November 20, 2008, The Guardian
BP and the myth of a world 'Beyond Petroleum'
By Fred Pearce

August 13, 2008, The Independent
Shell rebuked for 'greenwash' over ad for polluting oil project
By Martin Hickman

July 7-14, 2008, Newsweek
Green, or Greenwash?
By Temma Ehrenfeld

April 20, 2008, Philadelphia Weekly
Eco No-Nos - Going green? Better look past the label
by Alli Katz
http://www.philadelphiaweekly.com/articles/16824/new

April 18, 2008, Industry Week
Americans Feeling 'Greenwashed' - Survey says most U.S. adults believe companies exaggerate their environmental initiatives
By Jonathan Katz
http://www.industryweek.com/ReadArticle.aspx?ArticleID=16185&SectionID=3

April 18, 2008, Fort Collins Now
Earth Day: Doubting Do-Goodism - Green marketing is great as long as it's not false, misleading or overdone
By Andra Coberly
http://www.fortcollinsnow.com/article/20080418/NEWS/971569407

April 15, 2008, Inc.com
When Is a Product Green? The EcoCapitalist
By Tom Zaky
http://blog.inc.com/the-eco-capitalist/2008/04/when_is_a_product_green.html

April 2, 2008, BusinessGreen
Report: Greenwashing represents "failed strategy" - Be warned, the Blogosphere is watching
By BusinessGreen Staff
http://www.businessgreen.com/business-green/news/2213312/report-greenwashing-represents

March 31, 2008, Neilson Online
BuzzMetrics study Online Consumers Call for Greater Transparency in Strategies for Environmental Sustainability
http://www.nielsenbuzzmetrics.com/pr/releases/20080331

February 18, 2008, BBC Online
"Greenwash" is losing its shine
Viewpoint by Rebecca Swift
http://news.bbc.co.uk/2/hi/science/nature/7251380.stm

February 12, 2008, AlterNet.org
Is Corporate Greenwashing Headed for a Fall?
By Phil Mattera, Corporate Research Project
http://www.alternet.org/workplace/76793/

November 30, 2007, New York Times Dot Earth blog
Six Sins of Greenwashing - a Primer
By Andrew C. Revkin
http://dotearth.blogs.nytimes.com/2007/11/30/six-sins-of-greenwashing-a-primer/

November 16, 2007, New York Times Dot Earth blog
A "Greenwash Brigade" Is on the Prowl
By Andrew Revkin
http://dotearth.blogs.nytimes.com/2007/11/16/a-greenwash-brigade-is-on-the-prowl


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